You have made the food, you found the correct and the most delicious ingredients, you mix them and put them in the correct container and packaging and then what?
For a small food company start up, it is difficult to survive and increase the visibility of their product and therefore having some sales, unless their product is recognised as unique as one which deserves attention of the experts, the public or the foodies.
An easy way to do make this happen is to win relevant fine foods competition awards. And that means the companies have to participate in these competitions. The more the participation, the better! Through competitions, one learns where they stand with regards to the market from a flavour point of view, as the competitors in some are several thousands.
The British ''Great Taste Awards'' have established themselves one of the best in Europe and possibly in the world. We encourage every supplier/producer/farmer that they produce their own product to take part in this competition.
Below, you will see a video with some instructions from Guild of Fine Food.