We have made a decision in the past with regards to increase of organic product range. We are working on this constantly. We know that this is not an easy task. We can give you a new addition to our range of organic foods: That is Organic Green Olives. The variety of these Green Olives is Amfissa which a PDO product: Protected designation of Origin.
It is not enough to have foods with organic accreditation , they should also be tasting great too. We give the opportunity to our customers: delicatessen shops and high end grocery shops to taste our products before any purchase. They can quickly expand their product range and buy as many units as they want.
We mentioned in the past that we will be expanding the range of our organic products as long as they come from a country which is full of those soil and sun elements.
Now this time is a honey with a very unusual flavour for many foodies.Unusual for many reason
it is a thyme honey with also conifer tree elements and more specifically pine tree honey.
No, it is not a mixture of two different honeys but a honey produced by the bees when the beehives are transferred from a full of thyme blossom area to a pine tree area.
The origin of the product is Eastern Crete - Sitia and it is a certified organic product.
The title of this post says it all: we will be driving our business for the next 6 months with one goal:
to increase the range of premium and eclectic organic foods.
We know it is going to be difficult but we see that there is no option. We would like the next generations to live in environment free from pesticides and genetically modified organisms. Our immune systems get weakened by the time as we consume products full of toxins and toxic pesticides and herbicides.
As growers too of organic seaberries we see how the lands are benefited from non existence of pesticides. We also see that some of the weeds growing in our fields are not just weeds, they can be boiled and eaten as a perfect wild organic side salad.
Are you a foodie or a fine foods sourcing expert? Then we might have something common with you.
If you would like to become one then maybe it is time to start your research with full energy and in depth.
We do not believe that new products are found in food markets but in a food kitchen from some innovative and persistent people.
When we do the research for the fine foods, we search for something out of the normal: taste wise and packaging simultaneously.
We do not look for normal ingredients only but something extraordinary. We go to people's place where they produce these fine ingredients, where possible.
We do not search for just another Extra virgin olive oil but:
We supply to market with the Organic Wild Mint, with entirely different flavour to spearmint and peppermint, known for its help towards muscular pains.
Same principle applies to the selection of our herbal teas, unique herbal ingredients are part of the blend (not nasty flavouring boosts):
As regards packaging and its usage, we believe we have got it right, every single product appears to have something unique.
However if the packaging does not follow the superb taste of the product, then the customer will put some things into the right place in other words the food product will have a repetitive sale.
And the other way around too, packaging is not enough to support repetitive sales of a product.
If you want to find more about the finest and luxury foods, we distribute to delicatessens and high end groceries, complete the contact form and
We will call you back!
There is a plethora of companies in the market distributing already fine and luxurious food products.
What is fine or luxury food, you might wonder.
- Is it its packaging, quality of its ingredients, unique taste or its or something more innovative? Or a combination of the previous characteristics? what about its scarcity? or the multiple awards from relevant competitions.
Other might suggest that it is an obvious characteristic but an indirect one i.e a fine food shop already established in the market which manages to pass a prestige to all food products sold in their premises.
Maybe the last factor contributes slightly to indirect promotion and marketing of the product to the eyes of final consumer but all the other factors can add definitely to the success of the product namely to be named as fine or luxury food.
What is our process which helps us to identify those luxury fine foods?
Some of these factors are obvious such as packaging or a new colourful label, but what about the flavour?
Do we ask your supplier to open the product and taste the product with you?
Do you compare it with other similar products?
If not, then we better start thinking twice why we should buy such product.
Sales are always good and an indication of a success of a product. When they are followed by a product, full of flavour, are even better. The latter will lead to former soon when the producers listens to the customer.
As FOS Squared:
- We open and taste our product with our customers: smell/aroma, texture and an explanation of the ingredients status are useful elements.
-We challenge and compare all our products with ones already on the shelves. We like the competition as we pass this feedback to the producer/growers. This way, our producers have the opportunity to reflect and get better by the time for the benefit of the consumer.
After all this, you make a better decision about the product: you learn more, no matter if you choose to stock it or not. After all, a luxury food has got a touch and a feel, and a buyer needs to know a bit about it in advance.
Please, be brave to ask the supplier to open the product for you as FOS Squared does, you will be surprised.
There is a very large number of producers around the world claiming their product is premium.
And the olive oil is not an exception. As product the extra virgin olive oil has a superior taste, and from countries such as Greece could be characterised as a superb one. Acidity of no more than 0.8% is not anymore the only criterion for the characterisation of an extra virgin olive oil as premium.
Therefore, one might wonder what elements or technical features are making an extra virgin olive oil a finest product then? It is the features coming from the product flavour profile.
There are 3 major characteristics:
The flavour profile is the main structure and the robust foundation for having a superior or premium extra virgin olive oil. While the chemical analysis remains as one the pillars, the tasting of the product by an accredited panel will put the final signature. Excellent and premium packaging completes the picture of the finest product following always the tasting and the analysis.
Whoever is your supplier, ask them to do a taste panel with you explaining some features to understand the extra virgin olive oil (evoo) flavour profile. All these three characteristics should be balanced well, and remember slight bitterness is not a defect on the contrary it indicates high content of antioxidants which is a benefit.
There are several competitions of olive oil products around the world, and the awards can not be given so easily to extra virgin olive oils that they do not meet the strict criteria. Such competitions can be used an indication or supporting hand to select the finest of all.
In these competitions, world experts/taste panellists ''tear part'' the profile of an extra virgin olive oil and identify which one deserves a gold award.
There are 16 sensory classes and 72 flavour descriptions of olive oil!
If you would like to familiarise yourself with extra virgin olive flavours, it is wise to start a tasting session by yourself simply by smelling and tasting the several products and write down the intensiveness of each product characteristic.
Searching for the definition of premium and fine foods, we found that apart from an exceptional packaging, consumers believe that their value should be defined by the top quality ingredients and subsequently superior taste.
But a more ''scientific'' thorough look through the web and books, we sourced* that fine and specialty foods have the following characteristics:
- "Quality, innovation and style,
- Authenticity and originality,
- A commitment to specific processing rules or traditions, superior ingredients, limited supply or extraordinary packaging".
Since FOS-Squared set-up, we have made sure that the above definition is materialised, constantly taking into account that nature is something unique and should be protected and cared.
Thus we select organic finest and eclectic foods, ones of limited production, with uniqueness in texture, appearance and packaging. Some of them are hard work derived from family owned businesses.
Such selection of fine foods does not lack awards. On the contrary, some of these products have won multiple taste and design/packaging awards.
Now we have been looking for foods with even more unique combination of ingredients along with exceptional packaging, not previously found in the market.
Idea: What about some figs mixed with some eclectic ingredients, perfect accompaniment for Cheddar or Roquefort?
If you are producer of such unique foods, please, feel free to contact us. Our products are now found in the best delicatessen shops in London and surrounding counties. We might be able to add your product into product list.
Or if you would like to know more and stock organic, eclectic and fine foods, why don't you have a look on the Products Page? Or send us a message through ''Contact us'' form with your contact details and we will answer as soon as possible.
* Source: Good Food Great Business
Whether you like to enrich your current honey selection or you look for new unique honey flavours, FOS-Squared is the company to choose for.
Organic, luxury, unique flavours, numbered honey jars and limited edition, PDO, truffle honey, pine trees, 2 gold stars and 3 gold stars of Great Taste awards are some of the words being ''attached'' to our honey products, supplied to London and UK delicatessen and high end grocery market.
As wholesaler and distributor, we constantly look for premium and eclectic foods, where the honey keeper has put some serious effort to create an extraordinary product, in flavour and packaging.
We constantly try to find flavours which are unique to the UK market, while at the same time we select producers/suppliers whose ''work'' has won them awards in various international competitions.
In order to achieve this, we meet and talk to the producers/suppliers and this is our advantage. We do not buy from ''the phone'', instead we travel and meet the producers at their place or field, where the soil and sun continuously and silently work to create these premium and fine healthy foods.