Probably you have seen the word "natural" used on the name of a product, printed usually with the green colour letters and fully highlighted on the packaging of the product.
Let's make it clear now and tell you the truth that "natural" has been misused by packers and manufacturers.
"Natural" is a food or an ingredient which does not contain any man made additive, especially the chemical and the genetically modified ones. Also, removal of a constituent or a fraction of a constituent or its alteration is not a process that nature will follow and therefore it is not natural either.
The presence of additives and preservatives including the so called natural flavourings are also an alteration of the way nature works.
This word has been so much abused to the point where consumers believe that product with "natural" on is organic too! Organic is word which must be used only by farmers, growers and manufacturers which follow the farming and growing organic standards. Those standards are governed by the principles of not using toxic chemicals such as pesticides, chemical weedkillers such as Round up glyphosate, growth hormones, antiobiotcis, chemical preservatives, and genetically modified organisms.
When we reach, as world, a point where in small rivers across Europe traces of pesticides are found, and in US, pesticide residues are in 70% of produce (Guardian, 29 May 2019) it is clearly understood that there is serious problem.
This problem becomes immediately a serious threat to our health and therefore life on this continent. Worldwide consumers remain in the dark with regards to health risks related to use of pesticides. Pesticides are toxic chemical compounds, which can easily damage vital organs, or disrupt biological processes within human body.
By time, we have become so senseless that we do not see something serious happening in front of our eyes, we are not convinced that pesticides can seriusly harmful.
Organic farmers, growers and producers have to inform more people. It is their obligation to do so apart from selling their harvest.
We have found an interesting inititiative called PAN UK, a pesticide action network: promoting safe and sustainable alternatives to hazardous pesticides.
It is wise to develop more of these initiatives as soon as possible. Soon this world might not have anything which will not be contaminated with pesticides residues
We have made a decision in the past with regards to increase of organic product range. We are working on this constantly. We know that this is not an easy task. We can give you a new addition to our range of organic foods: That is Organic Green Olives. The variety of these Green Olives is Amfissa which a PDO product: Protected designation of Origin.
It is not enough to have foods with organic accreditation , they should also be tasting great too. We give the opportunity to our customers: delicatessen shops and high end grocery shops to taste our products before any purchase. They can quickly expand their product range and buy as many units as they want.