Honey and Extra Olive oil have some "good" things in common: single ingredient products with unique and complex flavour profiles. Extra Virgin Olive oil flavours are so complex to the point where one might say their complexity resembles the ones from wine. To see the complexity of such flavours, one thing which can be done easily is to read the flavour description as it comes out from the olive oil competition panelist. This can be testified through the plethora of olive oil competition throughout the world from Athens, to New York, and Madrid to Tokyo.
However both of them have been used in food frauds many times in the past. Companies such as Lidl , Filippo Berio and Bertolli had been fined for misinformation about the origin or the tasting quality of the extra virgin olive oil. EU and UK authorities still allow honey and olive oil to have label which mentions in general terms information about the origin of the product. You see label reading:
This is made of EU and non EU blends. In most of the cases, it is impossible to find the exact country of origin of these honeys due to a broken food traceability system.
Why the supermarkets still sell products of honey with the label to read non EU blends of honey at only £3.20 per Kilo when the cost of producing honey for a beekeeper is at least £5.00
What is our action then you might wonder?
Do not buy any of these products when they are blends, and this can be done by checking the label. When you see blends of EU and non EU blends, then immediately it is understood that this products is jarred or bottled using mixtures of various olive oil. Instead buy them from local delicatessen stores across the country where both olive oil and honey products come from one grower or beekeeper. Especially with honey, we recommend any purchase of honey products to be done from a beekeeper who packs their honey into jars by themselves. And remember all products must have a label on with all the legal information on: address, weight/volume, name of the product, best before date, country of origin (which in our case it should be one) and nutritional information (Honey is excepted)
Are you a foodie or a fine foods sourcing expert? Then we might have something common with you.
If you would like to become one then maybe it is time to start your research with full energy and in depth.
We do not believe that new products are found in food markets but in a food kitchen from some innovative and persistent people.
When we do the research for the fine foods, we search for something out of the normal: taste wise and packaging simultaneously.
We do not look for normal ingredients only but something extraordinary. We go to people's place where they produce these fine ingredients, where possible.
We do not search for just another Extra virgin olive oil but:
We supply to market with the Organic Wild Mint, with entirely different flavour to spearmint and peppermint, known for its help towards muscular pains.
Same principle applies to the selection of our herbal teas, unique herbal ingredients are part of the blend (not nasty flavouring boosts):
As regards packaging and its usage, we believe we have got it right, every single product appears to have something unique.
However if the packaging does not follow the superb taste of the product, then the customer will put some things into the right place in other words the food product will have a repetitive sale.
And the other way around too, packaging is not enough to support repetitive sales of a product.
If you want to find more about the finest and luxury foods, we distribute to delicatessens and high end groceries, complete the contact form and
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There is a very large number of producers around the world claiming their product is premium.
And the olive oil is not an exception. As product the extra virgin olive oil has a superior taste, and from countries such as Greece could be characterised as a superb one. Acidity of no more than 0.8% is not anymore the only criterion for the characterisation of an extra virgin olive oil as premium.
Therefore, one might wonder what elements or technical features are making an extra virgin olive oil a finest product then? It is the features coming from the product flavour profile.
There are 3 major characteristics:
The flavour profile is the main structure and the robust foundation for having a superior or premium extra virgin olive oil. While the chemical analysis remains as one the pillars, the tasting of the product by an accredited panel will put the final signature. Excellent and premium packaging completes the picture of the finest product following always the tasting and the analysis.
Whoever is your supplier, ask them to do a taste panel with you explaining some features to understand the extra virgin olive oil (evoo) flavour profile. All these three characteristics should be balanced well, and remember slight bitterness is not a defect on the contrary it indicates high content of antioxidants which is a benefit.
There are several competitions of olive oil products around the world, and the awards can not be given so easily to extra virgin olive oils that they do not meet the strict criteria. Such competitions can be used an indication or supporting hand to select the finest of all.
In these competitions, world experts/taste panellists ''tear part'' the profile of an extra virgin olive oil and identify which one deserves a gold award.
There are 16 sensory classes and 72 flavour descriptions of olive oil!
If you would like to familiarise yourself with extra virgin olive flavours, it is wise to start a tasting session by yourself simply by smelling and tasting the several products and write down the intensiveness of each product characteristic.
We all know the benefits of a Mediterranean diet and where its foundation relies on: the olive oil.
At FOS Squared, we do make sure that olive oil is an extra virgin one and has won awards on taste: gold ones. Moreover, we make sure that at least one of the selected olive oils is a PDO one which means it is a protected designation of origin. This time the PDO product has its origin in Sitia, Crete, in Greece. Of course, a superior quality extra virgin olive oil is a complete one when its packaging is an exceptional one. In our case, both selected extra virgin olive oils have won awards on packaging design too.
Our selected olive oils are eclectic, premium and fine ones, only for those who look for something unique within the delicatessen and high end grocery market of London and UK.