There is a plethora of companies in the market distributing already fine and luxurious food products.
What is fine or luxury food, you might wonder.
- Is it its packaging, quality of its ingredients, unique taste or its or something more innovative? Or a combination of the previous characteristics? what about its scarcity? or the multiple awards from relevant competitions.
Other might suggest that it is an obvious characteristic but an indirect one i.e a fine food shop already established in the market which manages to pass a prestige to all food products sold in their premises.
Maybe the last factor contributes slightly to indirect promotion and marketing of the product to the eyes of final consumer but all the other factors can add definitely to the success of the product namely to be named as fine or luxury food.
What is our process which helps us to identify those luxury fine foods?
Some of these factors are obvious such as packaging or a new colourful label, but what about the flavour?
Do we ask your supplier to open the product and taste the product with you?
Do you compare it with other similar products?
If not, then we better start thinking twice why we should buy such product.
Sales are always good and an indication of a success of a product. When they are followed by a product, full of flavour, are even better. The latter will lead to former soon when the producers listens to the customer.
As FOS Squared:
- We open and taste our product with our customers: smell/aroma, texture and an explanation of the ingredients status are useful elements.
-We challenge and compare all our products with ones already on the shelves. We like the competition as we pass this feedback to the producer/growers. This way, our producers have the opportunity to reflect and get better by the time for the benefit of the consumer.
After all this, you make a better decision about the product: you learn more, no matter if you choose to stock it or not. After all, a luxury food has got a touch and a feel, and a buyer needs to know a bit about it in advance.
Please, be brave to ask the supplier to open the product for you as FOS Squared does, you will be surprised.