Searching for the best delicatessen shop

We have met many customers in London and around the country, searching online and in reality for the ideal or best delicatessen shop. We are talking about the shop which has got everything, from exceptional service and best coffee up to widest selection of fine products.
That ''everything'' which still remains mostly a subjective matter and less a subjective one. Therefore one will have a different opinion to second one for the same delicatessen shop.
We are not the experts or judges for such thing and we are not planning to do so in the future either. But what we would like to share is a few things and our little experience defining such ''title'':
The best or top deli shop around the country.

It is difficult task to unearth the top shop. There are so many factors, just to name a few:
- location, 
- variety of the products,
- Range of fine foods, 
- service level and its quality, 
- the type and variety of sandwiches and food offered, cold or hot.

We are sure the relevant annual awards have strict criteria for selecting the best amongst several scores of applicants. Still we recognise something else is critical too: ''soft'' factors, not easily revealed by visiting the deli or the fine grocery. These factors are often masked by the award. 
We have experienced these soft factors and that's what we wanted to share before you discover your best deli.

It is the passion of the owners for managing and developing a progressive business, 
it is their passion for introducing new foods, flavours and aromas: to learn more about the texture, the origin and the combination of food elements or to learn more about the coffee beans and coffee drinks served. Passion to manage better and teach more about food and management to their employees.
In several occasions, we have seen this passion reaching its highest point converting owners into experts in specific food categories.
We applaud such curiosity and thirst for knowledge which earns ''awards'' for the customer's benefit. Owners have taken the responsibility and risk to experiment with new flavours and stock some of the multi-awarded exceptional foods and finest ingredients. We have seen these shops in London but also in some less populated areas, away from big cities.
Those owners remind us of bees collecting the nectar from the best flowers, Well done to All of You!